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Jumpstart: Beyond the Book | Saturday, 23rd November 2019 | 9:30 AM – 5:00 PM | Essar House – Podium
PRESS RELEASE
 
Programme Schedule

"This is the best time for publishing since Gutenberg" Penguin Random House's CEO Markus Dohle said at the recent Frankfurt Book Fair. It is time to create and narrate stories because you can reach new readers with a tap on the mobile phone. 

We are celebrating stories that fly out of the book ends and become a drama, a game, a film, a podcast, or the characters to be found in retail stores. 

Join us on Saturday, 23 November 2019 featuring creative industry leaders and experts presented by German Book Office, New Delhi in association with Avid Learning.

This is about increasing the reach to the readers and finding new connections for enabling this.  At Beyond the Book: JUMPSTART you will make connections and learn:
o The opportunities created for content creators in the emerging digital landscape
o An overview of Indian children’s literature landscape 
o What is potential for growth in children's content and what are the opportunities for writers and illustrators
o The journey of a book to screen and the author's play

Jumpstart: Beyond the Book, a day-long congress of content brings together writers and content professionals from film, illustration, publishing and marketing who will come together to share their unique perspectives, examine case study models, network, brainstorm and ideate through various interactive sessions including workshops, masterclasses, presentations and panel discussions. 
 
Jumpstart is an exchange platform for the creative community which aims to facilitate capacity development in the children’s content space and is an opportunity to network one on one with successful authors, producers from Viacom, Star, Endemol Shine, literary and story agents from Story Ink and Siyahi and licensing organisations.  In partnership with Licensing International, JUMPSTART will present opportunities in licensing and merchandising while Wattpad will talk about writing and promoting on digital platforms.

Session 1:  We’ve come a long way… or have we? (Presentation)
An overview of Indian children’s literature landscape. In the last decade Indian children’s books have come into their own. Or have they? Neeraj Jain, MD Scholastic India, looks back and ahead at children’s literature in India. The overview looks at growth, tech-advances, content trends and our place in international markets. 

Session 2 The Building of a Brand – Think merchandising and licensing. Think Beyond the Book  (Presentation)   
What comes first? The book/movie? Or the merchandise? You’d be surprised at the answer, says Jiggy George, Founder Dream Theatre, President Licensing International in India India's first independent licensing representation agency. Jiggy also explore the opportunities for content creators in creating licensed products and merchandise.

Session 3: Books to Screen - Navigating the path In-between (Panel Discussion)
OTT platforms and other digital avenues are the next big market for good content. Books, already published, tried and tested are the obvious first choice for production houses. Sidharth Jain of Story Ink who represents more than 100 authors coordinates a panel to explore what kinds of books make the cut and how to give your book a chance to make the journey from print to screen. Mrinalini Khanna of Endemol Shine, a production house that has acquired and an author will share their experiences on this. Bilal Siddiqui, Author of Bard of Blood which is now a Netflix original will speak about the author’s journey, while Ashutosh Parekh of Viacom 18’s Voot Kids will share insights from a kids platform.

Session 4: Networking Hour - One on One interactions with experts, speakers and other influencers.

Session 5: Masterclasses (Three Simultaneous Sessions)

Masterclass for writers and illustrators
Award-winning designer, animator and faculty at IIT Mumbai, Shilpa Ranade takes writers and illustrators through the paces of designing and creating story boards for digital children’s content.

Masterclass for writing for Young Adults
India's premiere writer Paro Anand talks about complexities, sensitivities and techniques in writing for Young Adult audience.            

German Book Office New Delhi
c/o AVANTA Business Centre | International Trade Tower | 2nd Floor | Block "E" | Nehru Place | New Delhi 110019 | India

t +91 11 6617 2441 | t +91 11 4912 0951 | e contact@newdelhi.gbo.org | www.newdelhi.gbo.org

German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin.

Associated links:
www.book-fair.com | www.publishingperspectives.com

 

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