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Jumpstart: Beyond the Book | Saturday, 23rd November 2019 | 9:30 AM – 5:00 PM | Essar House – Podium
Programme Schedule

"This is the best time for publishing since Gutenberg" Penguin Random House's CEO Markus Dohle said at the recent Frankfurt Book Fair. It is time to create and narrate stories because you can reach new readers with a tap on the mobile phone. 

We are celebrating stories that fly out of the book ends and become a drama, a game, a film, a podcast, or the characters to be found in retail stores. 

Join us on Saturday, 23 November 2019 featuring creative industry leaders and experts presented by German Book Office, New Delhi in association with Avid Learning.

This is about increasing the reach to the readers and finding new connections for enabling this.  At Beyond the Book: JUMPSTART you will make connections and learn:
o The opportunities created for content creators in the emerging digital landscape
o An overview of Indian children’s literature landscape 
o What is potential for growth in children's content and what are the opportunities for writers and illustrators
o The journey of a book to screen and the author's play

Jumpstart: Beyond the Book, a day-long congress of content brings together writers and content professionals from film, illustration, publishing and marketing who will come together to share their unique perspectives, examine case study models, network, brainstorm and ideate through various interactive sessions including workshops, masterclasses, presentations and panel discussions. 
Jumpstart is an exchange platform for the creative community which aims to facilitate capacity development in the children’s content space and is an opportunity to network one on one with successful authors, producers from Viacom, Star, Endemol Shine, literary and story agents from Story Ink and Siyahi and licensing organisations.  In partnership with Licensing International, JUMPSTART will present opportunities in licensing and merchandising while Wattpad will talk about writing and promoting on digital platforms.

Session 1:  We’ve come a long way… or have we? (Presentation)
An overview of Indian children’s literature landscape. In the last decade Indian children’s books have come into their own. Or have they? Neeraj Jain, MD Scholastic India, looks back and ahead at children’s literature in India. The overview looks at growth, tech-advances, content trends and our place in international markets. 

Session 2 The Building of a Brand – Think merchandising and licensing. Think Beyond the Book  (Presentation)   
What comes first? The book/movie? Or the merchandise? You’d be surprised at the answer, says Jiggy George, Founder Dream Theatre, President Licensing International in India India's first independent licensing representation agency. Jiggy also explore the opportunities for content creators in creating licensed products and merchandise.

Session 3: Books to Screen - Navigating the path In-between (Panel Discussion)
OTT platforms and other digital avenues are the next big market for good content. Books, already published, tried and tested are the obvious first choice for production houses. Sidharth Jain of Story Ink who represents more than 100 authors coordinates a panel to explore what kinds of books make the cut and how to give your book a chance to make the journey from print to screen. Mrinalini Khanna of Endemol Shine, a production house that has acquired and an author will share their experiences on this. Bilal Siddiqui, Author of Bard of Blood which is now a Netflix original will speak about the author’s journey, while Ashutosh Parekh of Viacom 18’s Voot Kids will share insights from a kids platform.

Session 4: Networking Hour - One on One interactions with experts, speakers and other influencers.

Session 5: Masterclasses (Three Simultaneous Sessions)


Masterclass for writers and illustrators
Award-winning designer, animator and faculty at IIT Mumbai, Shilpa Ranade takes writers and illustrators through the paces of designing and creating story boards for digital children’s content.

Masterclass for writing for Young Adults
India's premiere writer Paro Anand talks about complexities, sensitivities and techniques in writing for Young Adult audience.
Making a Mark-et – An Author’s Guide to Marketing
A series of three sessions that get experts to share knowledge on three areas of marketing
o Welcome to my Web said the writer to the reader - masterclass on innovative ways to use social media and online resources for marketing. Venke Sharma
o Double Agent – the agent is often the bridge between writers and publishers. They represent the author and get the best deal and visibility for them In India. Or do they? On the pros and cons of getting to work with agents with Mita Kapur
o Case Study – using a digital writing platform to open new avenues – Devashish Sharma in a fireside chat with a successful Wattpad authors Durriya Kapasi and Soumya Singh

Where: Essar House – Podium, 11, K.K. Marg, Mahalaxmi, Mumbai – 400034
When: Saturday, 23rdNovember 2019 | 9:30 AM – 5:00 PM 
More: www.jumpstartfest.com / Angela Albert +91 88265 26226 

About Organisers
German Book Office New Delhi is the central contact and information centre for the German and Indian book industry. It offers numerous services for experts and also serves as an ambassador for the German literary and publishing world on behalf of the Federal Foreign Office. The outstanding networking of GBO New Delhi in the publishing industries of both countries allows the expertise to relate to both the business interests and the cultural aspects of this market.  
Organised by the German Book Office New Delhi, which is the South Asia node of the Frankfurt Book Fair, JUMPSTART was founded with the objective of building an exchange platform for the creative community and facilitate capacity development in the children’s content space. Since its inception JUMPSTART has completed 10 Editions with over 181 Speakers from 13 countries and over 20 industries and has conducted 30 Masterclasses on various topics, establishing itself as the space for creative ideation and collaboration.

About Partners

Avid Learning, a public programming platform and cultural arm of the Essar Group, has conducted over 1150 programs and connected with more than 140,000 individuals since its inception in 2009. Driven by the belief that Learning Never Stops, AVID’s multiple formats like Workshops, Panel Discussions, Gallery Walkthroughs, and Festival Platforms create a dynamic and interactive atmosphere that stimulates intellectual and creative growth across the fields of Culture & Heritage, Literature, Art and Innovation.
Licensing International advances and supports the worldwide licensing community 365 days of the year by providing a forum for networking, serving as a source for education and information, establishing standards of professional conduct, and recognizing excellence.

Wattpad is a global multi-platform entertainment company for stories, proudly based in Canada’s startup capital, Toronto. Its vision is to entertain and connect the world through stories. Using the power of community and technology, the global company is unleashing the full potential of stories to the world -- in any format. Wattpad’s flagship app is the world’s leading social storytelling platform, home to a community of more than 80 million people who spend over 22 billion minutes a month engaged in original stories.

German Book Office New Delhi
c/o AVANTA Business Centre | International Trade Tower | 2nd Floor | Block "E" | Nehru Place | New Delhi 110019 | India

t +91 11 6617 2441 | t +91 11 4912 0951 | e contact@newdelhi.gbo.org | www.newdelhi.gbo.org

German Book Office New Delhi is a joint venture between the Frankfurt Book Fair and the Federal Foreign Office, Berlin.

Associated links:
www.book-fair.com | www.publishingperspectives.com


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