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11 December 2018   |  
JUMPSTART 2018 Mumbai + Delhi
A recap of the recently-concluded 10th edition of JUMPSTART

This year JUMPSTART celebrated a decade of bringing together the community of children’s content creators in India. It was also for the first time that JUMPSTART travelled to Mumbai where a two-day programme was held successfully at the Goethe Institut/ Max Mueller Bhavan on 27 and 28 November 2018. Following the Mumbai event, JUMPSTART was also held in Delhi on 30 November 2018 at the Crafts Museum at Pragati Maidan.

The idea behind the programme of JUMPSTART 2018 was to ‘Get Future-Ready’.  Along with Festival Advisor (Mumbai) Lubaina Bandukwala, the team of JUMPSTART devised and executed a two-city programme which focused on current trends and the future of children’s and young adult content across various media – print, digital, audio, internet and AR-VR. 


The first-ever JUMPSTART in Mumbai followed the signature JUMPSTART format of Inspiration and Perspiration. The first day was power-packed with talks, panel sessions and a networking mixture -- all focused on gaining knowledge and catching up with the industry trends. The second day had in store three masterclasses which helped the participants put into practise what they had learnt on the previous day. Here are some highlights:

Keynote by Leigh Hobbs: Creating successful books - market data or creative impulse?

Leigh Hobbs, Australian Children's Laureate opened the programme at JUMPSTART 2018 Mumbai with his keynote address in which he introduced the audience to his popular characters like Old Tom, Horrible Harriet and Mr. Chicken. He spoke about his creative process of envisioning and bringing to life these characters as a writer and as an illustrator. The audience was listening intently and laughed along as he regaled them his childhood stories from where his characters are inspired.

Madhuri Purandare, Meredith Costain, Sampurna Chattarji, Zuni Chopra and Sowmya Rajendran on the panel of the session 'The Brave New World'

JUMPSTART has always been known as India's only annual conclave of children's content creators. But this year, we became more specific and focused on an important segment of content consumers -- the young adults. The panel of the Brave New World was all about content creation for and consumption by the young adults. It was an interesting mix of perspectives as we had on the panel Madhuri Purandare with her expertise on creating content in Marathi, Meredith Costain with her global exposure, Sampurna Chattarji and Sowmya Rajendran as Indian writers who write in English, and Zuni Chopra who not only writes for young adults but is one herself!

The Networking Cocktail on DAY 1 at JUMPSTART 2018 Mumbai

The Networking Cocktail in Mumbai was a success with over 20 experts from Australia, France, Germany and India present to interact with the participants in an informal gathering. It was an opportunity to explore business opportunities. Apart from the speakers of JUMPSTART 2018, the participants also interacted with each other for knowledge exchange and possible collaborations.

In Delhi, a Rights Market was held in the latter half of the day. It was a pre-fixed meeting format where 13 experts (publishers and content creators) interacted one-on-one with the participants. It was an opportunity for the participants to explore publishing opportunities and discuss their creative queries.

Writing Masterclass for Young Adults

On the second day of JUMPSTART 2018 in Mumbai, three masterclasses took place simultaneously -- an illustrators' masterclass conducted by German illustrator Aljoscha Blau; a writers' masterclass conducted by Australian author Meredith Costain who was briefly by joined by Leigh Hobbs; and the writing masterclass for young adults conducted by German author Boris Pfeiffer and Indian author Shabnam Minwalla. The young adult masterclass was unique as it was the first time that JUMPSTART saw a masterclass specially for young adults, and it saw an enthusiastic participation from some talented young and budding writers in Mumbai.

Angela Schaaf de Lavado delivering her session on Rights and Licensing at JUMPSTART 2018 Delhi

Angela Schaaf de Lavado, Rights Director, Duden Verlag, Germany conducted sessions on Rights and Licensing both Delhi and Mumbai versions of JUMPSTART 2018. Her detailed presentations on the matter helped both content creators as well as publishing professionals understand the nitty-gritties of contracts, copyrights, licensing and other related aspects.

Unveiling of 'The Wild Pack' written by Boris Pfeiffer and translated into English by Anya Malhotra

In Delhi, the panel discussion on content for young adults ('The Brave New World') concluded with the unveiling of a book for young adults. Author Boris Pfeiffer's book 'The Wild Pack' and its sequel 'The Wild Pack Devises a Plan' were unveiled at JUMPSTART 2018 Delhi. The book has been translated to English by Anya Malhotra and published in India by Penguin Randomhouse.

Author and journalist Siddhartha Sarma

One of the many success stories of JUMPSTART! On the tenth year celebration of JUMPSTART, author and journalist Siddhartha Sarma was invited to be a part of a panel about content for young adults. His first novel 'Grasshoppers Run' gained global exposure at JUMPSTART as its international rights were sold to a publisher from UK he met at a masterclass and networking session at JUMPSTART.

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